Every day, the media covers a new product or service. Sometimes, they will feature these items in an article to draw the attention of potential customers. However, there is a limit on how much coverage this item can get in just one piece. To maximize reach, companies should consider utilizing publicity or advertising methods to show their products off and bring them into the media’s hands. Publicity is all about marketing through news and press releases to generate publicity for your company with very few resources and often limited time.
Ronn Torossian PR Newswire is one of the largest and most trusted distributors of press releases. They have a global network of seven hundred journalists from the mainstream media and are often sent out by the world’s top newswires, including AP, AFP, Reuters, Bloomberg News, and others. This is a significant method to publicize your company to mass media outlets.
Whether your budget for publicity or advertising, it would be best if you took advantage of these free services to promote your product or service. These websites have thousands of members that they can access at any time, allowing them to spread your product or services further than you could on your own. Your reach will be immediate; it is available every day and just a few clicks away in seconds.
Another free service is the free classified ad. Sign up on one of these websites available worldwide to post a free classified ad in hundreds of newspapers and magazines. Through this method, you can reach thousands, if not millions of people daily, who may be looking for whatever your product or service is.
Every primary market has at least one major press release distribution network to send out their news releases. These websites mail out tens of thousands of press releases daily with a guaranteed response from the media’s top reporters and editors in just hours or days. All you have to do is review their list for your area and try to put together an attention-grabbing story idea for your company.
These services can be helpful in different companies in different ways. For example, a new company may not be able to afford to pay for press releases and marketing, but they may have a fantastic new product that the media has to know about. If they take advantage of their system of sending out thousands of press releases a day, they are guaranteed to reach millions of people worldwide with their story ideas.
This is a cost-effective way of getting your story out quickly and growing your audience as soon as possible in your niche market or industry. In addition, these methods provide you with minimal services, and service has high costs simultaneously.