The #1 DIY brand the soul publishing in the world and the only one to continuously rank in the top 10 on both YouTube and Facebook, 5-Minute Crafts is well-known across the world for its upbeat, humorous, and quirky crafts. The audience of 5-Minute Crafts reaches 350M+ YouTube combined subscribers, 300M+ Facebook combined followers, 55M+ Instagram subscribers, and 25M+ TikTok combined followers. It does this by providing viewers with ingenious solutions to everyday difficulties.

Awarded independent digital studio TheSoul Publishing creates innovative, upbeat, and enjoyable content for a worldwide audience. Known for channels including Bright Side and 123Go!, as well as 5-Minute Crafts, the top DIY internet brand worldwide. TheSoul Publishing has subscribers in more than a billion different countries.

They are pleased to announce their partnership with Retail Monster, a pioneer in the consumer product industry, as TheSoul Publishing makes its debut at Licensing Expo for the first time ever. They consistently advance brands by providing appealing retail and licencing options, and we are certain that they will adopt a fresh and enjoyable strategy for our main brand, 5-Minute Crafts.

The Soul Publishing

TheSoul Publishing, known as the force for good and the world leader in digital video views, is entering the merchandise industry and opening its doors to opportunity at the 2022 Las Vegas Licensing Expo. The digital studio, which has more than a billion followers and subscribers on social media, is looking into possible licencing agreements for its portfolio of brands, which includes 5-Minute Crafts, 123 GO!, Baby Zoo, Avocado Couple, La La Life, Polar, and more.

Awarded-winning digital company TheSoul Publishing creates innovative, upbeat, and enjoyable material for a worldwide audience.

TheSoul Publishing, one of the most productive and well-known online media firms in the world, with over one billion social followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snap. Through a social media-driven cross-platform network, its worldwide creative team continuously produces entertaining and insatiably shareable content for all ages in 19 different languages.

TheSoul Publishing’s portfolio of media brands features everything from cutting-edge 3D technology to eye-catching stop motion, from entertaining live-action to catchy music videos, from motivational craft projects to bright animation. Numerous awards have been given to TheSoul Publishing, including the 2021 Drum Award, the 2021 Webby Award for 5-Minute Crafts, the 2021 Drum Award, the 2021 Shorty Award, two 2022 Digiday Video & TV Award nominations, including “Best Use of YouTube,” and a 2022 Webby Honoree for “Best Overall Social Presence in Media/Entertainment.”