Sometimes it seems like we live in an age where all marketing is done online. We have already forgotten that only a few years ago, businesses and large organizations still used a few networking events, billboards, leaflets, and boards, to advertise their products and services.
With the strengthening of the internet, most organizations and businesses have moved to massive online advertising. However, with all due respect to progress, it is not a substitute but a complementary solution to the marketing activities of any business.
Face to Face marketing allows you to reach more people than you thought
Even if you think everyone is online today, in reality, there are still quite a few people who don’t sit on the internet all day. For example, if your product or service appeals to an older population, you need to develop an effective offline strategy to reach them. So, it’s a good idea to think about how word-of-mouth like Smart Circle marketing can be used.
Connect consumers to you and be part of the community
The power that can be advertised offline is a tremendous force by which you can reach a wider audience quickly and cheaply. Especially if your brand is local. So, the next time you want to market and advertise your business quickly, you’ll know the right way to do it through Smart Circle.
Online marketing has many advantages, but its obvious drawback is the inability to talk to the customer face-to-face. It’s no secret that shopping has long since become emotional, and we are often tempted to buy precisely this product that we’ve seen before on Facebook or Instagram.
There is no substitute for face-to-face communication
But, with all the efficiency and convenience, interpersonal communication takes online marketing by walk. There is no substitute for small talk with someone who randomly enters your store or a meeting.
The relationship formed by offline marketing activity is often more binding because it involves face-to-face communication. It makes the customer an ambassador for the business in the world, and it is clear to all of us how important this is, which leads us to the next section.
Encourage word-of-mouth Advertising Easily
There is no doubt that word of mouth advertising is the most effective and valued type of advertising that exists, and it is also completely free. Once you start recommending your business between friends, it’s a sign that a loyal community of customers is being built around you—existing and potential. When your business gives customers a positive and memorable experience, they will want to tell their friends about it. Then, when the same friend or company searches for a service or product that your business offers, they will pre-empt you over the competitors because of the same recommendation.